EOC Week 10: Game Plan for Final Project

How complete are you on your final project? percent?

I think that I am about 70% complete with my final. I have a clear idea of what I want but its the execution I am having trouble with. Every time I work on my blog post and research I get a different idea in mind and want to change the whole plan but at the same time I was very sure of what I wanted since the beginning and I do not want to divert from that. I want to make changes but I stick to my plan because it is what I envision will be the most successful. I need to work on my creative content, I am going to draw the storyboard for my commercial it will be minimal but concise. I only need to work on the storyboard and final projection. I still think that I am not under full control on my final but I think once I start on the creative content it will all come together how I envisioned it.

EOC Week 9: Explain Creative Content

For my creative content, I want to focus on a billboard ad. I am targeting different demographics that are concerned with one thing and that is finding a car that will stick with them until the end, no malfunctions, no broken promises and no bad payments. In affordable car that is well worth the money spent. A car you are willing to buy new and will be with you until the end of the journey and even then, it can be passed down. A car that is suitable for different people with different lifestyles, yet have one common goal to invest in a well-worth car. I am going to use one specific color for the Nissan Altima, and put it in four very distinct situations, but the whole point will be to demonstrate how reliable it is to get you to where you are going with the one same model of car. I am going to have a dad picking up his wife and new born child from the hospital, his main concern as a first-time father is the safety of his family, the excitement and joy it is to bring back home a new life and he wants to rely on a great car hence why he chooses the Nissan Altima 2013 as his first family car. The second frame is a young college student about to leave home and start a new chapter in his life, the parents are concerned for him and his future but trust he is safe and will be destined to great thing as he is ready to drive away in his Nissan Altima 2013, the third frame is a newlyed couple driving off to their honeymoon in a Nissan Altima 2013 as they are about to start a new chapter in their lives as well yet choose to drive to their honeymoon and rely on the car to get them there and the final frame features an older and retired couple who will drive off after working for so many years and have finally decided to enjoy the road.

EOC Week 8: Slogan in different fonts

On the Road until the End

Bernard MT Condensed

On the Road until the End.

Bodoni MT Black

On the road until the end

Broadway

On the Road until the End

MS Gothic

On the Road until the End

OCR A Extended

On the road until the end

Rockwell

On the Road until the End

Showcard Gothic

On the Road until the End

Tahoma

On the Road until the End

Gisha

Analysis of Project in the Real World

My campaign would have been introduced in the beginning of the year. I would have it on major networks and I would like to have my last frame which is all the three Nissan's driving away and have the slogan to become billboards and be put in high traffic areas. "A creative approach is a master general structure that also can be seen as a mode or method of presentation or an underlying schema or framework. These are conventions used in advertising to communicate messages. Analogs to this would be model formats for television programming (think sitcom, reality show, game show, talk show, westerns, soaps) or conventional formats in music or poetry. Model formats, like television program formats, are formulaic and conceived in specific genres." (Advertising in Design, Robin Landa, 107). I want my commercial to be shown about four to five times a day in different networks. It would be great to have it in the beginning of the year as each car gets a lot of publicity in the beginning of the year. I know I will have a lot of competition and many cars that will be targeted to younger crowds but I am satisfied with the idea that the Nissan Altima has that it is very versatile and can be driven by many age groups and generations without it seeming too out of sync with the driver. I highly believe a car is a good description of the driver, and the Nissan Altima has that quality that it can be a safe and innovative car. " In marketing, we use storytelling about a brand or group to communicate related messages that, over a period of time, will distinguish, differentiate, reflect positively, construct or contribute to its brand personality, be memorable (stick), resonate, and influence people.(Advertising in Design, Robin Landa, 193). Many competitors will focus more on introducing new models to their campaigns but I want to focus on a traditional model that is innovative and highly praised by many Americans who trust in its quality.

Creative Contenet

On the road with you until the end…….of your new                     beginning

My creative content is generated around the idea of the Nissan Altima 2013 and the power it has to be a versatile car throughout the times it will always be innovative in the car industry. It is a trusted car that family's love and feel safe with for them and their loved ones."This springboard for idea generation is rooted in self-help; the ad idea becomes the stimulus for people to achieve, giving people that push to go after their personal best. People want the ads to act like an inner voice, pushing them to do something.The ad becomes our motivational coach" (Advertising in Design, Robin Landa, 91). As I was drawing up my storyboard I added to my slogan "On the road with you until the end of your new beginning...Nissan Altima 2013". My creative content contains eight frames, the first one is a father picking up his newborn and wife from the hospital, the second frame is them arriving to their home, the third frame is of a teenager driving away while saying good bye to his parents and the fourth frame is of the teenager driving in his car arriving to his new home and college campus. The fifth frame is the Nissan Altima 2013 arriving to a building, the sixth frame is a man opening the door for his date and in this frame you can see the back of the Altima, the seventh frame is the Altima driving away with "Just Married" written in the back. The eighth frame is going to be all three cars driving away and the slogan. My idea is generated behind the cycles of life and different chapters that we experience each ending is a new beginning but we always want to have a Nissan Altima by our side because we trust it. "A good or even great idea is at the heart of any effective campaign, especially those that resonate, that enter popular culture, that change the conversation, that create brand sirens and advocates and loyalists, and that build communities. The question “What's in it for me?” is at the heart of bigger ideas—bigger ideas that incorporate utilities, platforms that people will use over and over again for a long time, experiences that people incorporate into their lives". (Advertising in Design, Robin Landa, 93) I like the idea that the Nissan Altima can be bought by many generations and is really reliable. You can see a young man, family husband, teenage girl, elderly woman, etc. drive the Nissan Altima. I want my slogan to be similar to the Nissan Altima slogan used for their campaigns. The background music I would think will appeal to my target market would be a hip song "Get Lucky by Daft Punk" that will be used only in the parts where the car is driving away and a sound of happiness and melancholy for the rest. I am content with how my ideas have been transmitted to paper and I wish I was more familiar with film and photoshop to make my campaign more creative but I think that my main ideas are clear. 

Promotion

As I mentioned before my first idea was to create only an ad or billboard, but now I want to focus on a commercial as well as stills for billboards. I want a storyboard that can give the main points in my commercial and I could also use as ads. "Stories are a way for people to communicate and relate. In the course of a day, each of us tells stories to connect with others, to work things out, as a way of explaining what happened or what we are thinking and feeling. Some of us may even read or tell a bedtime story, a traditional tale or legend, or a literary tale" (Advertising in Design, Robin Landa, 41). I think that this process will be a great way to translate my message and idea to the public. "People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story" (Advertising in Design, Robin Landa, 56). I want to have this storyboard in a TV commercial, to be seen in major networks. I also think this TV commercial will be great online as it can reach a younger generation that is on the internet for the most part. Youtube and Facebook are great social medias that are gateways to target a younger generation and I also think that TV commercials will target older generations. I want this story to be able to reach out to different and every age and race segment. As well as social class and to be as universal as possible. Thinking more about my ad I want to engage the younger crowd as well, I want to add a catchy tune that will draw a younger generation crowd but I also want to keep it traditional and innovative at the same time.

The Big Idea

Since we were given this project I had an idea in mind, when I think of the Nissan Altima yes I think of Innovation but I also think it can be a universal car made for anyone and still be the best in any situation. In the beginning of this project I wanted to do an ad for a magazine or billboard and after much research I have learned that Nissan's commercials have always been more exciting and fulfilling then the ads. The creative content is more clear and and can be translated in many ways. The Nissan Altima is Innovated but traditional it remains true to its core values and I want to translate that in a TV commercial. "Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy"(Advertising in Design, Robin Landa, 20). For my campaign I chose the slogan "On the road with you until the end". My idea is that the Nissan Altima is a trustworthy car that will get you to your final destination through hardships, changes and innovations it will maintain its traditional value of safety and compliance. I relate the journey of an owner and his car with ones on life journey, with every obstacle in your way you learn to get back on track, but in this case the idea is that the Nissan Altima will go through many milestones in  a person's life but still be there reliable and in its best condition keeping up with any new trend and technology. "Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies" (Advertising in Design, Robin Landa, 33). I understand that maybe many companies have used this idea or format but I like to think that my idea is unique in the fact that not many people can relate the importance of buying a car and being the owner of your first car or reaching high milestones in your life, you want to do that and when it comes to choosing a right car for you, you should be able to feel comfortable and satisfied of your decision. I think that the Nissan Altima is a great model to use for this campaign because it a car with  a well-known reputation.

Competitive analyses

Nissan Motor Company was established in Japan and under there company they carry a premium line of cars, Infiniti. Nissan Motor Company targets the mass-market in general there current slogan is: Innovation that Excites, with this ad slogan they have been able to become more than a car company but also an innovation company that carries the latest and greatest in the car world. In their website they describe themselves as a car company that combines innovation, performance, value, safety, efficiency and style. I think this makes them a great company but also a company that has many competitors. I think the main competitors for Nissan Motor Company are Toyota and Honda, both of these companies are also from Japan and carry premium  lines, Lexus and Acura. So they have been running a race to maintain and reach out their markets and right price points. All three of these car companies created their luxury brand line around the same time. Nissan also relaunched Datsun in July of this year, to emerge in new markets as a low-cost brand, except it will only be sold in Russia, Indonesia, India and South Africa in 2014. I think this is a very important differentiation Nissan has with its competition, although I am focusing on advertising the Nissan Altima 2013. "Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality—that is, they are parity products or services.... That said, effective advertising could persuade you that a particular brand is better or more appealing than the competition." (Advertising by Design, Robin Landa, 3).   The competitors of Nissan draw in customers the exact same way Nissan does, but I think its biggest competition  Toyota, because Toyota is the lead in hybrid sales and also manufactures the best-selling hybrid car the Prius It is also named as the greenest brand by Interbrand.We all agree that going green is the way to go in our times, our generation and trends have been influenced by this idea of "going green". And this is definitely a big advantage for Toyota. But Toyota also has had negative coverage when it  had a high recall of its vehicles. "A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand."(Advertising by Design, Robin Landa, 16). I think Toyota draws in their customers by collaborating and becoming a green brand, although Nissan has also become green they need to add more traditional values to their campaigns and focus more on being a car company that can be versatile and for anyone. Even though Toyota had a high number of recall for its vehicles it still was named the world's biggest carmaker for the third consecutive year. Toyota does an excellent job of reaching out to the public and younger generations but I think Nissan has more potential to become a car company for every lifestyle and every generation. 

Nissan Altima 2013: On the Road with you until the end of your new beginning

Nissan Altima 2013



The most important aspect in a car for me is the ability it has to be responsive in any situation, that it is affordable, well-maintained and known for great performance.  The reputation of the car has to be good and translate what it is. The main approach I want to take on this advertising campaign is to be able to target more than one market. I think that it is easy to do with the Nissan Altima 2013, because of its already great reputation but I also want to advertise how the Nissan has improved throughout the years yet its traditional values are still stronger than ever. "This springboard for idea generation is rooted in self-help; the ad idea becomes the stimulus for people to achieve, giving people that push to go after their personal best. People want the ads to act like an inner voice, pushing them to do something. The ad becomes our motivational coach" (Advertising by Design, Robin Landa, 91). My slogan is going to motivate the customer in achieving their dreams and that it is possible to do it with the right set of wheels. This idea is going to be present in different situations using the same car, for example when a new parent wants to buy his first car for his small family, he's biggest goal is the concern of his family's safety, when a college graduate is ready to own thier first car and not only at a good price but good performace as well, a parent wants to purchase a car for his young teenager, in every situation, experience the  Nissan Altima  will be the best choice for you, "On the Road with you until the End". "A good or even great idea is at the heart of any effective campaign, especially those that resonate, that enter popular culture, that change the conversation, that create brand sirens and advocates and loyalists, and that build communities. The question “What's in it for me?” is at the heart of bigger ideas—bigger ideas that incorporate utilities, platforms that people will use over and over again for a long time, experiences that people incorporate into their lives" (Advertising by Design, Robin Landa, 93).  I like the idea of promoting and selling a car that will be able to reach out to different targets and be acceptable in any situation. It doesn't matter who you are or where you are going...it matters that you got there with the Nissan Altima 2013.

EOC Week 7: The Pitch

Nissan Altima 2013


Think about your dream car? Imagine yourself driving down the coast , windows down and feeling the fresh breeze. What comes to mind when you think of a dream car? you always think of a race car but what you want is more than a fast car you want a car that can get your from around, that is safe, has room for your family, friends, etc and has a good reputation. "In 1993 the Nissan Altima made its debut as the centerpiece of Nissan's sedan lineup in the USA. Since then, the vehicle has grown substantially in size, power, technology and has also expanded to include Coupe and Hybrid models. It is the best selling individual model in the US lineup."  Not only has Nissan been an innovative car company that has been with us since 1914, it has shown great progress and growth as being more than a car company but a company that caters different types of models for different ages and groups of people. Nissan is known for three major accomplishments VQ engine, Race performance, and Clean performance. "Highlighting its automobile engineering expertise, the group is known to produce the powerful VQ engine, a V6 type of piston engine guaranteed to enhance any vehicle’s overall performance. By making use of direct fuel injection technology and setting variable valve timing, the VQ engine is revered as one of the best engines in the world, even topping the prestigious Ward’s 10 Best Engines each year.Nissan Car Models List. Race Performance – whether it be tuned-up or stock vehicles, the brand has been producing some of the speediest machines the world has ever seen. The Skyline, an important drift and drag car, has been making waves ever since it has been introduced in the market.Clean Force – the company has always taken into consideration clean and green driving. Developing hybrid and pure electric vehicles since 1996, the brand hopes to make a clean difference for all of its motorists." I think that the Nissan Altima is a great car that targets different generations as well as people who are young and single or small families who are buying their first car. I think that being able to translate the effect the Nissan Altima has had in the lives of American families is a great pitch. That it can be for any type of person whether you are a young student barely finishing college or a new parent trying to own a small and safe car perfect for your family. It can be a family car as well as a fast car for the younger crowd. "Stylish, sporty and fun to drive the, the Nissan Altima continues to to build on its well earned reputation as a highly competent family hauler. Owners find a lot to like about the Altima, particularly its nimble handling, which matches or exceeds just about anything in its class. Other noteworthy features include the Altima's solid construction, functional interior, spacious trunk and overall affordability". Pricing is very important to me and everyone else, I think that the pricing in the Altima is affordable and very well-priced for what the car offers and a lot more.

EOC Week 6: Duck Dynasty Trend

I personally have never watched the reality T.V. show, but there is a reason why I know about it along with the majority of Americans. "The family and business are so popular that they now have their very own reality show on A&E called Duck Dynasty which airs Wednesdays at 10pm. Duck Dynasty has grown to become one of the most popular shows on television with over 8 million people tuning in to each episode."  The show is based on the Roberston family, headed by Phil Robertson, who invented the Duck Commander Duck Call. Him and his family have been able to turn this into a fast growing and successful multi-million dollar business a variety of merchandise.  The show follows the family in their business and duck hunting adventures. But how entertaining can this family be? and why has it become a pop culture phenomenon? I believe that this family has been able to maintain such a great following because they are willing to still live the lifestyle of hunters even after all the success they have and share their real selves to the world. "The reasons these shows work, of course, is because viewers approach them as sitcoms. But they still derive a certain kick from the sense we are seeing a regular family, able to compare its quirks and eccentricities to our own."  The feeling of being able to relate yourself to a celebrity family who you would never imagine shares the same problems, situations, successes, etc. as your own really makes for great popularity. Unlike The Kardashians which centers in the lifestyle of celebrities who have no actual business backgrounds prior to the shows, this makes you find yourselves relating to a family of hunters."The No. 1 thing is just that the cast members are really appealing, nice, funny, warm, awesome people to spend some time with on TV. I think that's what makes all the difference."

EOC Week 5: Fixing JCPenny

JCP





JCP has been on a downward spiral for the past two years, since its been trying to move up the retail wheel but it has yet to succeed in achieving that position. JCP has not only lost stock but what was supposed to be the beginning of a new era has turned into a complete flop.
"Shareholders and creditors have increasingly lost confidence in the company, as evidenced by the recent significant decline in the company’s stock and bond prices. This market reaction is particularly alarming given the company’s meaningful improvement in liquidity following its $2.25 billion term loan financing. We strongly urge the Board to take immediate and proactive steps to improve the financial and operational management of the company." I personally believe that their idea to structure the store within a store concept was innovative for JCP, for a few months I would see a lot of construction in the stores and noticed a change even the lighting was brighter and cheerful, I really thought this would bring some change but it didn't. Citi Research analyst Deborah Weinswig said, “We found the JCP prototype store to be inviting and exciting, with brighter lighting and ample mannequins to better showcase an impressive array of trendy product.” She also said that she believed that the “new JCP will offer a shopping experience unlike any other in apparel retailing.”   Unfortunately, his idea only lasted for 17 months of being CEO, what he wanted was to create an innovative trendy retail store but it is hard to do when JCP already has a ground as traditional as its roots. I believe he should of worked internally to target a more family-oriented target rather than the trendy boutique he was going for, although I liked the idea just not for JCP. I believe he was driven by POP culture and he did an incredible job with Apple because he started from the bottom with them, yet JCP already had a core foundation. He should have marketed a family oriented market and I think honestly I would have added some cafe similar to that of Nordstrom's and Macy's that have a cafe. That always welcomes family's as well as a hang-out place that invites you to shop and not feel the pressure to buy something but you do. "Now Ullman is trying to win back customers who decamped in droves after Johnson axed most discounts for an everyday low pricing model. Deals are back and feature prominently in advertising, which under Johnson sought to persuade shoppers that J.C. Penney was drop-dead cool. Ullman even greenlighted an ad that acknowledged mistakes and pleaded for customers to return".  It is a rocky road for JCP, now having to go back and forth with figuring out who to target and how, I think they should really research which target market is the future of JCP and by doing this they will have knowledge of how to target them the right way. Definitely stick to a family market and target mom's but also their ad campaigns should be on trend.

EOC Week 4: Role of Women in Contemporary Advertisements

 Van Heusen 1960's ad
   Jones New York 2010



These two ads demonstrate the role of the women in different times. Van Heusen, a men's clothing brand  used this idea of "Its a man's world". To me their marketing technique was to focus on a men driven market to show that men who would buy their ties would show power and authority specifically with women. On the other hand we now have a modern ad by Jones New York, in which we see women portrayed as business women, what seems to be in a train station. something that would be used for men can now be seen as a women's workplace.

EOC Week 4: Omnicon Publicis

Publicis Omnicon Group


 The two great ad agencies have merged together to create one big ad agency."The heads of advertising conglomerates Omnicom and Publicis rocked the industry on Sunday with news that the two entities would merge to form a marketing titan with a stock market value of $35 billion and 130,000 employees".  It now will be known as Publicis Omnicon Group and be based in Amsterdam. Having two ad agencies merge together will have a great affect on the market especially their clients. Both ad agencies have under their wing big companies like Coca-Cola and Pepsi. One of their biggest obstacles for both CEO's would be how to manage an ad company that relies on traditional advertisements since we now live in world that is driven by technology.“For many years, we have had great respect for one another as well as for the companies we each lead. This respect has grown in the past few months as we have worked to make this combination a reality. We look forward to co-leading the combined company and are excited about what our people can achieve together for our clients and our shareholders,” the co-CEOs said together .One of the biggest concerns would be how to manage two already existing agencies when each has their own corporate strategy, but I believe that if each CEO is willing to reach the same goal and be successful they will succeed and accomplish what they want. According to the Advertising Age."These are some selected major shared clients: Johnson & Johnson, Mars, McDonald's, Pfizer, Procter & Gamble. Clients that are in potential for conflict are Pepsi Co, and Coca-Cola; At&t, Sprint, t-mobile and Verizon." This a new beginning for the ad agency and everyone around them will be affected but their goal to become the biggest ad agency will be closer as they now have the biggest clients/corporations under their umbrella.

EOC Week 3: Tobacco Advertisement

1. Determine the scenario: What happens in this frame? 2. What is the setting? What are the conditions? 3. Who are the people or groups? 4. What is their point of view around this specific experience? 5. What are their goals? 6. What are their assumptions? What are their perceptions? 7. Are there conflicts? Is there cooperation? 8. What are the outcomes?



I think this is a perfect example of an advertisement that we can analyze because it answers many questions. In this frame we have two well established young couples what seems to be socializing during the holidays. Th expressions in their faces are full of happiness and joy, they are enjoying each others company. It clearly shows that they all are smokers and they all agree on smoking the same brand and they are happy about it. It portrays a lifestyle that Viceroy will provide for you and it is the right brand to buy. In buying this brand you will create a comfortable and happy surrounding. It is the perfect brand just right and can target any consumer not just a specific market. I think that tobacco agencies have to be very careful on how they advertise but I must admit that they have done a good job, especially since smoking has been a big thing and will always be. I think that it was accepted highly back in the 1960's when many people used to smoke as a status thing. For example I watch Madmen, and every since I started watching it in each episode they always smoke every scene is of the characters smoking it is absolutely ridiculous how much they smoke and even women that were pregnant in the show smoke and drink. It just goes to show how little they knew about the consequences of smoking.
http://wellmedicated.com/lists/40-gorgeous-vintage-tobacco-advertisements/

BOC Week 3: Rolling Stones Magazine

S.W.O.T.


On July 17, 2013, Rolling Stones set out their current edition featuring one of the Boston attacks bomber on the cover along with a long article depicting the events before the bombing of April 15, 2013. In this article they research and profile the life of 19 year old, Dzhokhar Tsarnaev also known as "Jahar". Jahar and his older brother and co-conspirator Tamerlan who was killed in a deadly shooting between the police are responsible for this bombing. Rolling Stones has received a lot of publicity and controversy for featuring a terrorist on their cover. Many people view Rolling Stones as a pop culture magazine that solely features news surrounding the music industry. But now they have generated quite the attention. I think there strengths are that they are popular for featuring the influential people on the their covers, and they already have a set audience in the industry that follows and reads their publications. They are very influential in pop culture, and I find that a strength would be that they are trying to break away from just music and feature more news, politics and world events that concern all of us. I also think that it is their weakness because they have been known and centralized on the music industry it is hard to break away from your roots and be taken to a different direction. "As to the question of why anyone would ever put a terrorist on a cover of a magazine for any reason beyond the opportunity to slash a red X through his face or depict him in crosshairs, there's an explanation for that. Terrorists are a fact of our modern lives and we need to understand them, because understanding is the key to stopping them". Matt Taibbi explained after it was on stands what he thought of the publication and its reasons behind it. I think that Rolling Stoned did a good job on depicting the life of Jahar and made a clear point to what they were trying to tell the world but it was set in a different context.

EOC Week 2: Three example of Questionable Ethics

Ethics & Advertising

There have been many  examples of questionable ethics in the advertising industry, it is common for us to question an agency's reason to advertise certain products and the way they do. An example would be "Got Milk" back in 2011 they set out an ad series that was questioned highly.
"Targeting men who evidently suffer greatly when their female partners have PMS. Change.org created a petition denouncing the pictures that showed cowering men holding cartons of milk, with quotes over their heads like I'm sorry for not reading between the lines. The campaign came complete with a website just for men".I believe that many agencies get highly criticized for certain ads they put out on the market, especially when they promote a certain lifestyle, product or market. In this case they were petitioning for the ads stating that we still live in a world were sexism exists, even when women are accountable for most purchases in their households they try to target the opposite sex referring to women as crazy during their menstrual cycle. "There are serious social impacts from this kind of advertising back on society—unrealistic expectations of women’s bodies and resulting body image problems, sexual and domestic violence, and sexism being reinforced as an acceptable form of behavior . . . we are being subconsciously enticed to buy products by companies who believe that it is okay to use women’s bodies in a sexual way to make their brand cool, hip and sexy". I think that women should be depicted in a different light rather than always as sex symbols. Another example of this would be the ads for domain provider godaddy.com, in which it featured race car driver Danica Patrick and celebrity trainer Jillian Michaels only wearing high heels, big hair and lots of make up with the exception the logos. Not only did this ad get highly popular especially to their target market it went back to the idea that woman are mere sex symbols. The goal of an ad agency is to sell their product make the consumer believe that the only way they will be happy and satisfied in life is when they purchased, experienced or used the product. And we all know that these assumptions are false, they are selling a lifestyle, a dream a false promise especially with their ads. Another example of a ethically questionable ad is Sisley's Fashion Junkie ad which features to models snorting coke, and promotes that drug use is fashionable. Sisley is an Italian clothing retailer from the Benetton Group. Many would praise certain ads that address real life scenarios and situations but these ads have become popular for a reason and brought much attention to the company so if anything they got the world to notice. "Its called shockvertising as the name suggests, these ads are designed to shock you and create controversy in order to get you to remember them, mostly using violence, sex, or taboos. Many went too far over the line in their quest to be edgy and were banned or rejected outright, but ended up out on the web  anyway".





http://www.cnn.com/2008/BUSINESS/07/08/jwt.answer/ 
http://www.aef.com/on_campus/classroom/speaker_pres/data/3001
http://www.forbes.com/sites/csr/2011/08/04/gender-and-ethics-in-advertising-the-new-csr-frontier/

BOC Week 2: Pinochet

Pinochet

"September 11, 1973 was a day of terror and blood shed in Chile. After months of rising tension troops stormed the presidential palace, leaving President Salvador Allende dead and thousands prisoners throughout this previously democratic nation." All of which was under the orders of Army Commander in Chief Augusto Pinochet Ugarte, who would be the leader of the military junta and one of the most sought after dictators. Pinochet and his military were aided, trained and financed by the U.S. Central Intelligence Agency before the coup. During his dictatorship "Through seventeen years of Pinochet's rule the body count mounted. More than 3, 000 executions and disappearances. Mass graves and lime pits filled with the General's victims Tens of thousands of Chileans were passed through the jails and routinely tortured." He targeted groups like indigenous people, the Catholic church, the rural community with labor unions, former government officials and the leftist political parties because they were the opposing people that were not under his regime. Under his power Pinochet drafted a new Constitution that stated he would remain president until 1989, but by the mid 1980's Chile had already started to rebel against its government. "In 1988, Pinochet arranged a plebiscite asking the people whether he should rule for another eight years. The gambit backfired on him and the proposition was defeated. Pinochet then negotiated a deal where he remained head of the armed forces until at least 1988, after which he would become senator for life." Even though Chile returned to a Democratic state again, Pinochet made a deal to remain head of the military. He was arrested in England on October 1988 on a warrant by Spanish prosecutors where he was tried for human rights abuses. The famous campaign "NO" to overthrow and encourage Chilean citizens to vote was very popular and focused on the importance of voting rather than all the negative that was going on at that time in Chile.

BOC Week 2: About Me

I am a wandering mind because I can identify myself with many different fields in life and never settle. One of my goals is to make the world a prettier place, with art, fashion, inspiration, and motivation. I am a business person in fashion with an artistic mind looking to prove the world of fashion has so much more to offer than just clothing, its art. I want to make the world beautiful even when it can be so ugly; there is always that sense of seeing beauty in the darkest of places. To me fashion is not just about the clothes you wear it’s about how you perceive life and how it reflects on your clothing. That is my job, which I grow to love each day. I can overcome any obstacle put in my path so long as I strive to succeed. People and their behavior and reaction towards life and fashion intrigue me. How they interpret their own ideas is important to me. I am a people person, I ask questions that I want an answer to even if it means I have to find that answer on my own. I surround myself with creative minds that are open to anything; in my life there is no room for negativity. We can all dream but only a few of us can make them a reality, I choose to make them a reality!

EOC Week 1: VW Lemon

VW Lemon

Almost a decade after WWII, VW was trying to sell their beetle car to the American market but they had to find a way that could revert the idea that “the beetle, which was once Hitler’s favorite car” would be greatly received by the Americans. During the 1960’s Doyle Dane Bernbach found a way that would help advertise the VW beetle in every aspect, it was the first to fully connect to its consumers with the product’s simplicity. This famous ad campaign is one of the most if not the most famous ad campaign till this day. VW’s Lemon ad “did much more than boost sales and build a lifetime of brand loyalty. It, and the work of the ad agency behind it, changed the very nature of advertising, from the way it’s created to what you see as a consumer today”.  The ad agency that came up with the campaign had to start from scratch in introducing this new model considering that it was tiny and many would say it was ugly it also had the unfortunate mistake to be manufactured at a plant built by the Nazis in Germany. This ad campaign seemed to have connected to the consumers on an emotional level just by being simple and straight to the point. The Lemon ad, which only featured a VW beetle model car in black and white, described the procedure that the model went through manufacturing and how it was described as a lemon by Volkswagen, because the only defect they found on the model was a chrome strip on the glove compartment. The ad campaign used that reference in their favor and agreed that the beetle was a well-built car if the only defect they found during their inspection was a blemish. They used the term "lemon" which refers to a poorly made car to their advantage "We pluck the lemons, you get the plums".