Nissan Altima 2013: On the Road with you until the end of your new beginning

Nissan Altima 2013



The most important aspect in a car for me is the ability it has to be responsive in any situation, that it is affordable, well-maintained and known for great performance.  The reputation of the car has to be good and translate what it is. The main approach I want to take on this advertising campaign is to be able to target more than one market. I think that it is easy to do with the Nissan Altima 2013, because of its already great reputation but I also want to advertise how the Nissan has improved throughout the years yet its traditional values are still stronger than ever. "This springboard for idea generation is rooted in self-help; the ad idea becomes the stimulus for people to achieve, giving people that push to go after their personal best. People want the ads to act like an inner voice, pushing them to do something. The ad becomes our motivational coach" (Advertising by Design, Robin Landa, 91). My slogan is going to motivate the customer in achieving their dreams and that it is possible to do it with the right set of wheels. This idea is going to be present in different situations using the same car, for example when a new parent wants to buy his first car for his small family, he's biggest goal is the concern of his family's safety, when a college graduate is ready to own thier first car and not only at a good price but good performace as well, a parent wants to purchase a car for his young teenager, in every situation, experience the  Nissan Altima  will be the best choice for you, "On the Road with you until the End". "A good or even great idea is at the heart of any effective campaign, especially those that resonate, that enter popular culture, that change the conversation, that create brand sirens and advocates and loyalists, and that build communities. The question “What's in it for me?” is at the heart of bigger ideas—bigger ideas that incorporate utilities, platforms that people will use over and over again for a long time, experiences that people incorporate into their lives" (Advertising by Design, Robin Landa, 93).  I like the idea of promoting and selling a car that will be able to reach out to different targets and be acceptable in any situation. It doesn't matter who you are or where you are going...it matters that you got there with the Nissan Altima 2013.