Competitive analyses

Nissan Motor Company was established in Japan and under there company they carry a premium line of cars, Infiniti. Nissan Motor Company targets the mass-market in general there current slogan is: Innovation that Excites, with this ad slogan they have been able to become more than a car company but also an innovation company that carries the latest and greatest in the car world. In their website they describe themselves as a car company that combines innovation, performance, value, safety, efficiency and style. I think this makes them a great company but also a company that has many competitors. I think the main competitors for Nissan Motor Company are Toyota and Honda, both of these companies are also from Japan and carry premium  lines, Lexus and Acura. So they have been running a race to maintain and reach out their markets and right price points. All three of these car companies created their luxury brand line around the same time. Nissan also relaunched Datsun in July of this year, to emerge in new markets as a low-cost brand, except it will only be sold in Russia, Indonesia, India and South Africa in 2014. I think this is a very important differentiation Nissan has with its competition, although I am focusing on advertising the Nissan Altima 2013. "Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality—that is, they are parity products or services.... That said, effective advertising could persuade you that a particular brand is better or more appealing than the competition." (Advertising by Design, Robin Landa, 3).   The competitors of Nissan draw in customers the exact same way Nissan does, but I think its biggest competition  Toyota, because Toyota is the lead in hybrid sales and also manufactures the best-selling hybrid car the Prius It is also named as the greenest brand by Interbrand.We all agree that going green is the way to go in our times, our generation and trends have been influenced by this idea of "going green". And this is definitely a big advantage for Toyota. But Toyota also has had negative coverage when it  had a high recall of its vehicles. "A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand."(Advertising by Design, Robin Landa, 16). I think Toyota draws in their customers by collaborating and becoming a green brand, although Nissan has also become green they need to add more traditional values to their campaigns and focus more on being a car company that can be versatile and for anyone. Even though Toyota had a high number of recall for its vehicles it still was named the world's biggest carmaker for the third consecutive year. Toyota does an excellent job of reaching out to the public and younger generations but I think Nissan has more potential to become a car company for every lifestyle and every generation.