The two great ad agencies have merged together to create one big ad agency."The heads of advertising conglomerates Omnicom and Publicis rocked the industry on Sunday with news that the two entities would merge to form a marketing titan with a stock market value of $35 billion and 130,000 employees". It now will be known as Publicis Omnicon Group and be based in Amsterdam. Having two ad agencies merge together will have a great affect on the market especially their clients. Both ad agencies have under their wing big companies like Coca-Cola and Pepsi. One of their biggest obstacles for both CEO's would be how to manage an ad company that relies on traditional advertisements since we now live in world that is driven by technology.“For many years, we have had great respect for one another as well as for the companies we each lead. This respect has grown in the past few months as we have worked to make this combination a reality. We look forward to co-leading the combined company and are excited about what our people can achieve together for our clients and our shareholders,” the co-CEOs said together .One of the biggest concerns would be how to manage two already existing agencies when each has their own corporate strategy, but I believe that if each CEO is willing to reach the same goal and be successful they will succeed and accomplish what they want. According to the Advertising Age."These are some selected major shared clients: Johnson & Johnson, Mars, McDonald's, Pfizer, Procter & Gamble. Clients that are in potential for conflict are Pepsi Co, and Coca-Cola; At&t, Sprint, t-mobile and Verizon." This a new beginning for the ad agency and everyone around them will be affected but their goal to become the biggest ad agency will be closer as they now have the biggest clients/corporations under their umbrella.
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