EOC Week 4: Role of Women in Contemporary Advertisements

 Van Heusen 1960's ad
   Jones New York 2010



These two ads demonstrate the role of the women in different times. Van Heusen, a men's clothing brand  used this idea of "Its a man's world". To me their marketing technique was to focus on a men driven market to show that men who would buy their ties would show power and authority specifically with women. On the other hand we now have a modern ad by Jones New York, in which we see women portrayed as business women, what seems to be in a train station. something that would be used for men can now be seen as a women's workplace.