EOC Week 9: Explain Creative Content

For my creative content, I want to focus on a billboard ad. I am targeting different demographics that are concerned with one thing and that is finding a car that will stick with them until the end, no malfunctions, no broken promises and no bad payments. In affordable car that is well worth the money spent. A car you are willing to buy new and will be with you until the end of the journey and even then, it can be passed down. A car that is suitable for different people with different lifestyles, yet have one common goal to invest in a well-worth car. I am going to use one specific color for the Nissan Altima, and put it in four very distinct situations, but the whole point will be to demonstrate how reliable it is to get you to where you are going with the one same model of car. I am going to have a dad picking up his wife and new born child from the hospital, his main concern as a first-time father is the safety of his family, the excitement and joy it is to bring back home a new life and he wants to rely on a great car hence why he chooses the Nissan Altima 2013 as his first family car. The second frame is a young college student about to leave home and start a new chapter in his life, the parents are concerned for him and his future but trust he is safe and will be destined to great thing as he is ready to drive away in his Nissan Altima 2013, the third frame is a newlyed couple driving off to their honeymoon in a Nissan Altima 2013 as they are about to start a new chapter in their lives as well yet choose to drive to their honeymoon and rely on the car to get them there and the final frame features an older and retired couple who will drive off after working for so many years and have finally decided to enjoy the road.