EOC Week 3: Tobacco Advertisement

1. Determine the scenario: What happens in this frame? 2. What is the setting? What are the conditions? 3. Who are the people or groups? 4. What is their point of view around this specific experience? 5. What are their goals? 6. What are their assumptions? What are their perceptions? 7. Are there conflicts? Is there cooperation? 8. What are the outcomes?



I think this is a perfect example of an advertisement that we can analyze because it answers many questions. In this frame we have two well established young couples what seems to be socializing during the holidays. Th expressions in their faces are full of happiness and joy, they are enjoying each others company. It clearly shows that they all are smokers and they all agree on smoking the same brand and they are happy about it. It portrays a lifestyle that Viceroy will provide for you and it is the right brand to buy. In buying this brand you will create a comfortable and happy surrounding. It is the perfect brand just right and can target any consumer not just a specific market. I think that tobacco agencies have to be very careful on how they advertise but I must admit that they have done a good job, especially since smoking has been a big thing and will always be. I think that it was accepted highly back in the 1960's when many people used to smoke as a status thing. For example I watch Madmen, and every since I started watching it in each episode they always smoke every scene is of the characters smoking it is absolutely ridiculous how much they smoke and even women that were pregnant in the show smoke and drink. It just goes to show how little they knew about the consequences of smoking.
http://wellmedicated.com/lists/40-gorgeous-vintage-tobacco-advertisements/

BOC Week 3: Rolling Stones Magazine

S.W.O.T.


On July 17, 2013, Rolling Stones set out their current edition featuring one of the Boston attacks bomber on the cover along with a long article depicting the events before the bombing of April 15, 2013. In this article they research and profile the life of 19 year old, Dzhokhar Tsarnaev also known as "Jahar". Jahar and his older brother and co-conspirator Tamerlan who was killed in a deadly shooting between the police are responsible for this bombing. Rolling Stones has received a lot of publicity and controversy for featuring a terrorist on their cover. Many people view Rolling Stones as a pop culture magazine that solely features news surrounding the music industry. But now they have generated quite the attention. I think there strengths are that they are popular for featuring the influential people on the their covers, and they already have a set audience in the industry that follows and reads their publications. They are very influential in pop culture, and I find that a strength would be that they are trying to break away from just music and feature more news, politics and world events that concern all of us. I also think that it is their weakness because they have been known and centralized on the music industry it is hard to break away from your roots and be taken to a different direction. "As to the question of why anyone would ever put a terrorist on a cover of a magazine for any reason beyond the opportunity to slash a red X through his face or depict him in crosshairs, there's an explanation for that. Terrorists are a fact of our modern lives and we need to understand them, because understanding is the key to stopping them". Matt Taibbi explained after it was on stands what he thought of the publication and its reasons behind it. I think that Rolling Stoned did a good job on depicting the life of Jahar and made a clear point to what they were trying to tell the world but it was set in a different context.

EOC Week 2: Three example of Questionable Ethics

Ethics & Advertising

There have been many  examples of questionable ethics in the advertising industry, it is common for us to question an agency's reason to advertise certain products and the way they do. An example would be "Got Milk" back in 2011 they set out an ad series that was questioned highly.
"Targeting men who evidently suffer greatly when their female partners have PMS. Change.org created a petition denouncing the pictures that showed cowering men holding cartons of milk, with quotes over their heads like I'm sorry for not reading between the lines. The campaign came complete with a website just for men".I believe that many agencies get highly criticized for certain ads they put out on the market, especially when they promote a certain lifestyle, product or market. In this case they were petitioning for the ads stating that we still live in a world were sexism exists, even when women are accountable for most purchases in their households they try to target the opposite sex referring to women as crazy during their menstrual cycle. "There are serious social impacts from this kind of advertising back on society—unrealistic expectations of women’s bodies and resulting body image problems, sexual and domestic violence, and sexism being reinforced as an acceptable form of behavior . . . we are being subconsciously enticed to buy products by companies who believe that it is okay to use women’s bodies in a sexual way to make their brand cool, hip and sexy". I think that women should be depicted in a different light rather than always as sex symbols. Another example of this would be the ads for domain provider godaddy.com, in which it featured race car driver Danica Patrick and celebrity trainer Jillian Michaels only wearing high heels, big hair and lots of make up with the exception the logos. Not only did this ad get highly popular especially to their target market it went back to the idea that woman are mere sex symbols. The goal of an ad agency is to sell their product make the consumer believe that the only way they will be happy and satisfied in life is when they purchased, experienced or used the product. And we all know that these assumptions are false, they are selling a lifestyle, a dream a false promise especially with their ads. Another example of a ethically questionable ad is Sisley's Fashion Junkie ad which features to models snorting coke, and promotes that drug use is fashionable. Sisley is an Italian clothing retailer from the Benetton Group. Many would praise certain ads that address real life scenarios and situations but these ads have become popular for a reason and brought much attention to the company so if anything they got the world to notice. "Its called shockvertising as the name suggests, these ads are designed to shock you and create controversy in order to get you to remember them, mostly using violence, sex, or taboos. Many went too far over the line in their quest to be edgy and were banned or rejected outright, but ended up out on the web  anyway".





http://www.cnn.com/2008/BUSINESS/07/08/jwt.answer/ 
http://www.aef.com/on_campus/classroom/speaker_pres/data/3001
http://www.forbes.com/sites/csr/2011/08/04/gender-and-ethics-in-advertising-the-new-csr-frontier/

BOC Week 2: Pinochet

Pinochet

"September 11, 1973 was a day of terror and blood shed in Chile. After months of rising tension troops stormed the presidential palace, leaving President Salvador Allende dead and thousands prisoners throughout this previously democratic nation." All of which was under the orders of Army Commander in Chief Augusto Pinochet Ugarte, who would be the leader of the military junta and one of the most sought after dictators. Pinochet and his military were aided, trained and financed by the U.S. Central Intelligence Agency before the coup. During his dictatorship "Through seventeen years of Pinochet's rule the body count mounted. More than 3, 000 executions and disappearances. Mass graves and lime pits filled with the General's victims Tens of thousands of Chileans were passed through the jails and routinely tortured." He targeted groups like indigenous people, the Catholic church, the rural community with labor unions, former government officials and the leftist political parties because they were the opposing people that were not under his regime. Under his power Pinochet drafted a new Constitution that stated he would remain president until 1989, but by the mid 1980's Chile had already started to rebel against its government. "In 1988, Pinochet arranged a plebiscite asking the people whether he should rule for another eight years. The gambit backfired on him and the proposition was defeated. Pinochet then negotiated a deal where he remained head of the armed forces until at least 1988, after which he would become senator for life." Even though Chile returned to a Democratic state again, Pinochet made a deal to remain head of the military. He was arrested in England on October 1988 on a warrant by Spanish prosecutors where he was tried for human rights abuses. The famous campaign "NO" to overthrow and encourage Chilean citizens to vote was very popular and focused on the importance of voting rather than all the negative that was going on at that time in Chile.

BOC Week 2: About Me

I am a wandering mind because I can identify myself with many different fields in life and never settle. One of my goals is to make the world a prettier place, with art, fashion, inspiration, and motivation. I am a business person in fashion with an artistic mind looking to prove the world of fashion has so much more to offer than just clothing, its art. I want to make the world beautiful even when it can be so ugly; there is always that sense of seeing beauty in the darkest of places. To me fashion is not just about the clothes you wear it’s about how you perceive life and how it reflects on your clothing. That is my job, which I grow to love each day. I can overcome any obstacle put in my path so long as I strive to succeed. People and their behavior and reaction towards life and fashion intrigue me. How they interpret their own ideas is important to me. I am a people person, I ask questions that I want an answer to even if it means I have to find that answer on my own. I surround myself with creative minds that are open to anything; in my life there is no room for negativity. We can all dream but only a few of us can make them a reality, I choose to make them a reality!

EOC Week 1: VW Lemon

VW Lemon

Almost a decade after WWII, VW was trying to sell their beetle car to the American market but they had to find a way that could revert the idea that “the beetle, which was once Hitler’s favorite car” would be greatly received by the Americans. During the 1960’s Doyle Dane Bernbach found a way that would help advertise the VW beetle in every aspect, it was the first to fully connect to its consumers with the product’s simplicity. This famous ad campaign is one of the most if not the most famous ad campaign till this day. VW’s Lemon ad “did much more than boost sales and build a lifetime of brand loyalty. It, and the work of the ad agency behind it, changed the very nature of advertising, from the way it’s created to what you see as a consumer today”.  The ad agency that came up with the campaign had to start from scratch in introducing this new model considering that it was tiny and many would say it was ugly it also had the unfortunate mistake to be manufactured at a plant built by the Nazis in Germany. This ad campaign seemed to have connected to the consumers on an emotional level just by being simple and straight to the point. The Lemon ad, which only featured a VW beetle model car in black and white, described the procedure that the model went through manufacturing and how it was described as a lemon by Volkswagen, because the only defect they found on the model was a chrome strip on the glove compartment. The ad campaign used that reference in their favor and agreed that the beetle was a well-built car if the only defect they found during their inspection was a blemish. They used the term "lemon" which refers to a poorly made car to their advantage "We pluck the lemons, you get the plums".