How complete are you on your final project? percent?
I think that I am about 70% complete with my final. I have a clear idea of what I want but its the execution I am having trouble with. Every time I work on my blog post and research I get a different idea in mind and want to change the whole plan but at the same time I was very sure of what I wanted since the beginning and I do not want to divert from that. I want to make changes but I stick to my plan because it is what I envision will be the most successful. I need to work on my creative content, I am going to draw the storyboard for my commercial it will be minimal but concise. I only need to work on the storyboard and final projection. I still think that I am not under full control on my final but I think once I start on the creative content it will all come together how I envisioned it.
J-Loves fashion
Saturday, September 14, 2013
Saturday, September 7, 2013
EOC Week 9: Explain Creative Content
For my creative content, I want to focus on a billboard ad. I am targeting different demographics that are concerned with one thing and that is finding a car that will stick with them until the end, no malfunctions, no broken promises and no bad payments. In affordable car that is well worth the money spent. A car you are willing to buy new and will be with you until the end of the journey and even then, it can be passed down. A car that is suitable for different people with different lifestyles, yet have one common goal to invest in a well-worth car. I am going to use one specific color for the Nissan Altima, and put it in four very distinct situations, but the whole point will be to demonstrate how reliable it is to get you to where you are going with the one same model of car. I am going to have a dad picking up his wife and new born child from the hospital, his main concern as a first-time father is the safety of his family, the excitement and joy it is to bring back home a new life and he wants to rely on a great car hence why he chooses the Nissan Altima 2013 as his first family car. The second frame is a young college student about to leave home and start a new chapter in his life, the parents are concerned for him and his future but trust he is safe and will be destined to great thing as he is ready to drive away in his Nissan Altima 2013, the third frame is a newlyed couple driving off to their honeymoon in a Nissan Altima 2013 as they are about to start a new chapter in their lives as well yet choose to drive to their honeymoon and rely on the car to get them there and the final frame features an older and retired couple who will drive off after working for so many years and have finally decided to enjoy the road.
Saturday, August 31, 2013
EOC Week 8: Slogan in different fonts
On the Road until the
End
Bernard MT Condensed
On the Road until the End.
Bodoni MT Black
On the road until the end
Broadway
On the Road until the End
MS Gothic
On the Road until the End
OCR A Extended
On the road until the end
Rockwell
On the Road until the End
Showcard Gothic
On the Road until the End
Tahoma
On the Road until the End
Gisha
Analysis of Project in the Real World
My campaign would have been introduced in the beginning of the year. I would have it on major networks and I would like to have my last frame which is all the three Nissan's driving away and have the slogan to become billboards and be put in high traffic areas. "A creative approach is a master general structure that also can be seen as a mode or method of presentation or an underlying schema or framework. These are conventions used in advertising to communicate messages. Analogs to this would be model formats for television programming (think sitcom, reality show, game show, talk show, westerns, soaps) or conventional formats in music or poetry. Model formats, like television program formats, are formulaic and conceived in specific genres." (Advertising in Design, Robin Landa, 107). I want my commercial to be shown about four to five times a day in different networks. It would be great to have it in the beginning of the year as each car gets a lot of publicity in the beginning of the year. I know I will have a lot of competition and many cars that will be targeted to younger crowds but I am satisfied with the idea that the Nissan Altima has that it is very versatile and can be driven by many age groups and generations without it seeming too out of sync with the driver. I highly believe a car is a good description of the driver, and the Nissan Altima has that quality that it can be a safe and innovative car. " In marketing, we use storytelling about a brand or group to communicate related messages that, over a period of time, will distinguish, differentiate, reflect positively, construct or contribute to its brand personality, be memorable (stick), resonate, and influence people.(Advertising in Design, Robin Landa, 193). Many competitors will focus more on introducing new models to their campaigns but I want to focus on a traditional model that is innovative and highly praised by many Americans who trust in its quality.
Creative Contenet
On the road with you until the end…….of your new beginning
Promotion
As I mentioned before my first idea was to create only an ad or billboard, but now I want to focus on a commercial as well as stills for billboards. I want a storyboard that can give the main points in my commercial and I could also use as ads. "Stories are a way for people to communicate and relate. In the course of a day, each of us tells stories to connect with others, to work things out, as a way of explaining what happened or what we are thinking and feeling. Some of us may even read or tell a bedtime story, a traditional tale or legend, or a literary tale" (Advertising in Design, Robin Landa, 41). I think that this process will be a great way to translate my message and idea to the public. "People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story" (Advertising in Design, Robin Landa, 56). I want to have this storyboard in a TV commercial, to be seen in major networks. I also think this TV commercial will be great online as it can reach a younger generation that is on the internet for the most part. Youtube and Facebook are great social medias that are gateways to target a younger generation and I also think that TV commercials will target older generations. I want this story to be able to reach out to different and every age and race segment. As well as social class and to be as universal as possible. Thinking more about my ad I want to engage the younger crowd as well, I want to add a catchy tune that will draw a younger generation crowd but I also want to keep it traditional and innovative at the same time.
The Big Idea
Since we were given this project I had an idea in mind, when I think of the Nissan Altima yes I think of Innovation but I also think it can be a universal car made for anyone and still be the best in any situation. In the beginning of this project I wanted to do an ad for a magazine or billboard and after much research I have learned that Nissan's commercials have always been more exciting and fulfilling then the ads. The creative content is more clear and and can be translated in many ways. The Nissan Altima is Innovated but traditional it remains true to its core values and I want to translate that in a TV commercial. "Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy"(Advertising in Design, Robin Landa, 20). For my campaign I chose the slogan "On the road with you until the end". My idea is that the Nissan Altima is a trustworthy car that will get you to your final destination through hardships, changes and innovations it will maintain its traditional value of safety and compliance. I relate the journey of an owner and his car with ones on life journey, with every obstacle in your way you learn to get back on track, but in this case the idea is that the Nissan Altima will go through many milestones in a person's life but still be there reliable and in its best condition keeping up with any new trend and technology. "Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies" (Advertising in Design, Robin Landa, 33). I understand that maybe many companies have used this idea or format but I like to think that my idea is unique in the fact that not many people can relate the importance of buying a car and being the owner of your first car or reaching high milestones in your life, you want to do that and when it comes to choosing a right car for you, you should be able to feel comfortable and satisfied of your decision. I think that the Nissan Altima is a great model to use for this campaign because it a car with a well-known reputation.
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